Daniel’s style story starts with a mistake most men will recognise.
For years he bought whatever was trending. Slim this, cropped that, the jacket from the advert, the trainers everyone was wearing. His wardrobe kept growing, and every Monday morning he stood in front of it with the same thought: I have nothing to wear.
The moment it clicked was a friend’s wedding. Daniel wore an expensive, fashionable suit. In the photos it pulled at the buttons and bunched at the ankles. Beside him stood his grandfather, in a plain navy suit he’d owned for fifteen years, looking better than anyone there. His explanation was simple: it fit him, not the magazine.
That lesson became a career. Daniel went on to work in fashion styling and visual merchandising, and for more than 8 years he has helped men build practical, modern wardrobes. Today he specialises in menswear, outfit coordination, seasonal trends, colour combinations and dressing for different occasions, and he leads the fashion section at Its Mens Edit.