Author: Daniel Carter

For more than 8 years Daniel has helped men build practical, modern wardrobes. He leads the fashion section at Its Mens Edit.
Daniel Carter

Founder, Men’s Style Editor & Fashion Stylist

Daniel Carter

Fit first. Then everything else.

70 guidesMen’s fashion8+ years styling

His story

The suit that taught him everything

Daniel’s style story starts with a mistake most men will recognise.

For years he bought whatever was trending. Slim this, cropped that, the jacket from the advert, the trainers everyone was wearing. His wardrobe kept growing, and every Monday morning he stood in front of it with the same thought: I have nothing to wear.

The moment it clicked was a friend’s wedding. Daniel wore an expensive, fashionable suit. In the photos it pulled at the buttons and bunched at the ankles. Beside him stood his grandfather, in a plain navy suit he’d owned for fifteen years, looking better than anyone there. His explanation was simple: it fit him, not the magazine.

That lesson became a career. Daniel went on to work in fashion styling and visual merchandising, and for more than 8 years he has helped men build practical, modern wardrobes. Today he specialises in menswear, outfit coordination, seasonal trends, colour combinations and dressing for different occasions, and he leads the fashion section at Its Mens Edit.

What Daniel writes about

  • Outfit ideas for everyday life, work, weekends and nights out
  • Smart casual and office wear that looks sharp without trying too hard
  • Formalwear for weddings, events and interviews
  • Colour combinations that work, and the ones to avoid
  • Wardrobe essentials and how to build a wardrobe where everything goes together
  • Seasonal menswear, from summer linen to winter layering
  • Shoes and accessories that finish an outfit

Daniel’s approach

Before he recommends any piece, Daniel asks three questions:

  1. 01

    Does it fit?Not the size on the label, the way it sits on your body.

  2. 02

    Does it go with what you already own?One new piece should unlock several outfits.

  3. 03

    Will you still wear it next year?Trends are fine in small doses; your wardrobe shouldn’t depend on them.

He would rather you own five things that work than fifty that don’t.

A few things about Daniel

  • He believes a well-fitted white shirt solves more style problems than any trend.
  • He never trusts a shop mirror and always checks a full-length photo before deciding.
  • His pet hate is "10 must-have trends" lists.
  • His go-to outfit is navy, white and brown. It works almost everywhere.
You don’t need more clothes. You need clothes that work together.
Daniel Carter

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